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Looking back at the more than 24 years that I have worked with, and for, some of the most recognizable names in the retail and service industries, I realize how lucky I've been to be able to experience some of the very best (and very worst) examples of leadership I could have ever hoped to witness.
Fortunately, I had the foresight early in my career to use my experiences as living case studies, purposely studying every interaction, success, and failure. At times, I was inspired by the tenacity, empathy, and passion my role models displayed, mesmerized by their proficiency in leading and managing diverse teams. However, unfortunately, at other times, I watched in disbelief as well-respected, highly successful professionals repeatedly treated their employees and customers like disposable commodities, devaluing their relationships with every inappropriate interaction. I was curious how these otherwise intelligent individuals could consistently miss the connection between their toxic relationships and their consistently dismal retention, engagement, productivity, and profit results.
I always knew there was a better way, a way that would unleash the potential of the very people I kept hearing were "the most important part of our business". In 2012, I went back to school to pursue a Masters of Science in Organizational Leadership, and to flush out the theories that I had been formulating for more than two decades. The resulting theory took on a life of its own, growing past a thesis, into a full-length book, Alignment: How to Transform Organizational Potential into Performance. Productivity, and Profit.
I invite you to learn how to ensure your people will consistently invest their discretional emotional, physical, and mental energy to help you succeed. You'll learn how align what you do with what you say, believe, and expect, creating the ultimate competitive advantage for your business.
- Scott Brown, President and Founder, Hardie Consulting
Alignment is the secret ingredient in all successful businesses. If you don't get all of your moving parts working in unison, you will constantly be waging a futile battle against yourself.